The company is the only one in the industry to replace these artificial ingredients in its children's menus with natural alternatives, reinforcing its constant commitment to food innovation.
In this way, it continues to advance in the evolution of its children's menu, always offering the highest quality products with alternatives that are tempting for children because they are tasty and for parents, because they are nutritious.
WILLEMSTAD - Arcos Dorados, the franchise that operates McDonald's restaurants in 20 markets across Latin America and the Caribbean, announces the total elimination of artificial colors and flavors from Happy Meal products. Thanks to advances in production and the constant concern to guarantee the highest nutritional quality, the company is the only one in the sector to offer its children's menu with these two ingredients of natural origin in the markets where it operates.* Keeping the unique and iconic flavor of its products.
“At Arcos Dorados, we are convinced that the more natural the ingredients with which we produce our foods, the better the eating experience for the customers who visit us every day. We have been innovating the menu proposal with a focus on the Happy Meal for a long time and we are proud to be able to announce new steps in this matter. The technological and productive evolution of the sector allows us to continue advancing, always maintaining the highest quality in products to offer rich and nutritious alternatives, in addition to fun, for children and that provide safety for parents”, commented Marcelo Rabach, CEO of Arcos Dorados.
The recent evolution of the menu responds to one of the main concerns of families in relation to their children's diet. Nearly 45% of parents surveyed by the company last year expressed a desire to offer their children meals without artificial additives.
“Over the years, Arcos Dorados has maintained its commitment to quality and nutrition, always starting from the origin of the food. That's why we work with the best suppliers in the sector, demanding the most modern and innovative in production and food safety parameters”, adds Rabach.
These new changes are added to the changes that Arcos Dorados has been carrying out since 2011 to provide nutritional improvements to the Happy Meal, creating alternatives for families to feel safe when eating, while maintaining its rich and characteristic flavors.
Recently the Happy Meal has evolved incorporating more fruits and vegetables, low-fat yogurt for dessert, and also has reduced calories, fats, sodium, and sugars to comply with McDonald’s global nutritional criteria.
Through this evolution, Arcos Dorados maintains the priority of serving quality food to continue to generate fun experiences, with delicious food and the commitment to continue advancing on the path of offering nutritious options with colors and aromas from 100% natural sources.
* Except Venezuela.
